Curation Is The Magical Key For Your Blog

Curated content is going to become one of the important ways of generating blog content in 2012 and you should be ready to use it to your advantage. So let’s get rid of the huge misconception that you can just surf on over to anyone’s website and clip and past their content into your website. Yes, there are lots of auto blogging plugins and software being sold that may create that impression. Blogs are a lot of work! There is no such thing as an auto blog, or a blog that you do not have to work hard to produce, unless you are using hired staff to write the blog.

Why Should You Consider Curated Information?

One of the oldest and most popular magazines in the US market is Readers Digest. Why do you think it has had such legs and is still so popular? Actually, it is very simple – first and foremost it has content that fits into the short attention span of the American public. The size is perfect for a brief case or handbag. You know the content is going to be funny, enlightening, empowering, answer questions and entertain you. In fact, it is largely curated content and has been since way before the term curated became a buzz word.

All viewers and readers of your blog will love curated content. It gives them not only your expert view of the niche, but other opinions and information as well, in a short and concise format with the option of gaining additional information from additional sources if wanted. It is the best of all worlds for the reader.

How To Gather Curated Content For Your Blog.

In order to use curated information on your website, it takes a lot of preliminary work and a lot relationship building. This should be about a one-month project of scheduled events on your business growth action list.

Find a blog or two with content you like and trust. Of course, it should be information you would be proud to have on your Blog should you decide to curate some of the content. The content also needs to blend with the expert content you will be adding as introduction and exit content.

Visit the site daily or weekly for a period of time to insure the quality of content is consistent. Leave a few comments to establish your presence on the site. Answer questions in your area of expertise, if possible.

Connect with the website owner or blog writer and compliment their work. Build a relationship. Send an email requesting a guest post written for your website (builds two way traffic). Follow the website and or person on ALL the social media services. Use a few short quotes from the website owner in your own blog posts, articles or pages.

The first key to using curated information is to use snippets of information. Your readers are not looking for long paragraphs of information clipped and pasted from another website. nor are they looking for a long list of quotes referenced by he said, she said or they said. To paraphrase a famous line from a 1950’s TV show, just give them the facts.

Add your expert opinion or the additional facts you have researched and written yourself to the curated content, in an easy to read and understand way. Of course, you will use quotes when using their exact words or thoughts.

The second and most important key to using curated information is always using a link back to the quoted source or website. The link back is what makes curated information so magical. It creates two way plus additional traffic for your blog or website. It makes you appear more professional and worldly. It proves to your readers that you actually work hard to bring them quality and varied content and information.

Most of all it shows you care about relationship building within your niche of blogging.